I’ve been bewitched by jewellery for as long as I can remember.I love sparkly things and as a little girl one of my favourite things was to go through my mum’s jewellery box, trying on all her pieces.

I begged and begged and was finally allowed to get my ears pierced on my eleventh birthday. I still remember the first pair of earrings I changed my studs for - they were dangly silver elephants and I adored them.

I got my first cartilage piercing when I was a teenager and my love for the multiple piercings trend grew from there. As I grew up I became frustrated that I couldn’t find beautiful dainty earrings that I could afford. My style was feminine and I didn’t like the grungey piercings that all the studios stocked.

By my thirties I’d fallen out of love with costume jewellery made of cheap materials and wanted to invest in pieces that would last. There were brands making solid gold earrings with diamonds but even as a thirty something earning a decent salary they were completely out of my price range.

I kept waiting for someone to create a brand selling solid gold cartilage jewellery at an accessible price but no one seemed to be making the kind of thing I wanted to buy.

In 2019 I finally took the plunge, quit my job and created the jewellery brand that I’d been wishing existed.